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Initiative investigates digital watermarks for smart packaging recycling to drive a truly circular economy.
October 15, 2020
By: Anthony Locicero
Copy editor, New York Post
Siegwerk joined the HolyGrail 2.0 initiative. Under the auspices of AIM, the European Brands Association, the initiative investigates a pioneering digital watermarks technology for packaging in the European Union. This smart technology could revolutionize the sorting of packaging waste and the quality of recycling. Siegwerk is one of more than 85 companies and organizations from the complete packaging value chain which are part of HolyGrail 2.0. The ultimate goal is t...
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